Transform global market opportunities into actionable strategies for businesses
Transformations Ltd. was founded by Elitsa Tsaneva, a Managing Director with 15+ years of strategic leadership across EMEA, specializing in business transformation, financial management and operations. Elitsa has scaled organizations, managed budgets up to €100 million, and built high-performing teams by bridging strategy, finance, procurement, supply chain and emerging technologies to drive sustainable growth.
Key highlights throughout her career include:
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Managed budgets of €100 million and led high-performing teams of up to 15 direct reports
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Hold and Executive MBA from London Business School, London UK
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Knowledgeable about EU and international regulations
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Experience working with demanding Private Equity investors and family businesses
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Strategic visionary delivering measurable results; with high personal integrity
Recognized for excellence in innovation and contributions to economic growth, I am passionate about driving meaningful change. Inspired by arts, design, and holistic practices, I strive to bring creativity and purpose to every project.
Warm regards,
Elitsa Tsaneva
Founder and CEO, Transformations Ltd.
Who We Are
Creativity
Creativity drives innovation, problem-solving, and personal expression, fostering unique solutions and a vibrant, inspiring culture for society.
Authenticity
Authenticity fosters trust, creativity, and emotional well-being, creating a culture of openness and deeper, meaningful human connections.
Trustworthiness
Trustworthiness involves honesty, consistency, integrity, and transparency, crucial for strong relationships, effective collaboration, and social harmony.
Aesthetic appeal shapes cultural identities, influences emotions, affects decisions, and fosters connection with surroundings, enhancing fulfillment.
Aesthetic appeal
Balance
Balance is essential for harmony and stability, ensuring fair distribution in decision-making and integrating all life aspects.
Precision
Precision embodies meticulous detail, ensuring accuracy and clarity, reflecting a commitment to quality in all actions and decisions.
What Services Do We Offer?
Solutions for Sustainable Growth
Strategic Advisory
Strategic advice for measurable, transformative growth
Advise on strategic decisions with long-term impact by leveraging in-depth industry knowledge. Provide expert guidance on solutions that deliver measurable results. Prioritize insights specific to the industry and formulate strategic, actionable plans to address and overcome current challenges effectively. Add intricate detail to drive growth and provide transformative solutions.
Private Capital Advisory
Through comprehensive analysis and strategic insights, our advisory services empower clients to confidently navigate complex financial landscapes. Leveraging industry experience, we craft personalized strategies that align with clients' financial goals and risk tolerance, delivering unparalleled expertise and value in our private capital advisory services.
Navigating Financial Landscapes with Strategic Expertise
Public Sector Advisory
Bespoke Solutions for Public Sector Excellence
Excellence in crafting bespoke solutions tailored to the unique needs and challenges faced by the public sector. Utilizing the most advanced methodologies and industry best practices, we ensure that each strategy is not only innovative but also practical and implementable.
Solutions for sustainable growth
In today's complex business environment, we offer tailored procurement strategies to navigate global market uncertainties. Our expert team provides innovative solutions, ensuring your supply chain remains resilient and efficient. By leveraging our extensive network and market insights, we help you stay ahead of the competition and mitigate risks. Let us empower your procurement processes, enabling growth and stability in any economic climate. Discover how our services can transform your sourcing and purchasing operations.
Procurement Solutions in the Challenging World Market
Fergal McDonnell
Team Coach | Leadership Trainer | Executive Coach at WINNING LEADERSHIP Consulting and Associate Tutor at Saïd Business School
I had the pleasure of working with Elitsa for 2 years at Ideal Standard International (2008-2010). She is a smart, strategic thinker and has a calm management style, which
creates a stable and productive work environment around her. I always found her considered, thoughtful and personally approachable.
Kamen Chopov
Chief Strategy & Investments Officer at CHOPOVA LOWENA
Elitsa is a team player and highly skilled leader. It was a pleasure working with her back in the day. Based on her education (MBA at LBS) knowledge and skill, she has demonstrated her ability to large and complex organizations.
Nikolay Vassilev, CFA
Managing Partner, Expat Capital and President of the Bulgarian CFA Society
I have known Elitsa Tsaneva for over a decade in different capacities. She has been a successful business leader in Bulgaria and a good representative of a new generation of well educated (including at the London Business School), honest, ambitious managers and businesspeople. Our company, Expat Capital, had a brief interaction with Ms. Tsaneva about 5 years ago related to a concrete business project. That strengthened my conviction that she is a very competent person with the highest level of integrity. We would gladly work with Elitsa in the future again, should there be such an opportunity.
Pascal Jouaneau
Directeur Projects R&D Wonderbox
I have worked several years with Elitsa for American Standard, where we have lead several projects together : implementing Supply Chain processes in Eastern Europe Business Unit and building a new distribution center in Bulgaria. Elitsa has shown strong management skills in ruling teams in the manufacturing unit as well as conducting Supply Chain projects and piloting project team in Bulgaria. She has strong knowledge in company management. It has been a great experience to work with her.
Gilliane Palmer
Founder at Palmer PR & Communications
I worked many times with Elitsa in the area of corporate communications initiatives and put her forward for several high profile media interviews during which she was able to convey positive and consistent messages about the company. Elitsa is not only highly professional in the way she interacts on a business level but is also a very personable individual and a real pleasure to work with.
Gilliane Palmer
Founder at Palmer PR & Communications
I worked many times with Elitsa in the area of corporate communications initiatives and put her forward for several high profile media interviews during which she was able to convey positive and consistent messages about the company. Elitsa is not only highly professional in the way she interacts on a business level but is also a very personable individual and a real pleasure to work with.
Our blog
Access valuable insights for planning and strategy.
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What kind of services do you offer?We offer strategic advisory services focused on investment and development opportunities in multiple sectors in Europe and beyond. We offer tailored procurement strategies and empower your procurement services, enabling growth and stability in any economic climate.
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Which sectors do you serve?We either serve or aspire to serve the following industries: education, cultural heritage, automotive, healthcare and rehabilitation, architecture and design, private banking, agribusiness and food industry.
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How do you differentiate from your competition?We deliver our projects hands-on with appreciation for excellence (and beauty), creative leadership, kindness and enthusiasm.